Webtrends On Demand

Product Information

Webtrends On Demand delivers Webtrends Analytics as a hosted service, reducing your hardware and software requirements, your maintenance costs and providing always up-to-date software and complete scalability without limits.

Keep track of all your website visitors, even across multiple domains, and analyse their every step. See where they land, where they go and where they drop out. Drill down into visitor data, identify audiences by traffic source, pages visited, location and more. The user interface provides easy access to all Analytics features, lets you visually compare sets of data and produce Excel, PDF and Word reports to share.

Features

Tracking and Data Collection

• Capacity. Geographically dispersed data collection centers are engineered to never exceed 50 percent capacity.
• Scalability. Independent data collection provides unlimited ability to capture data, even during the biggest traffic spikes.
• Duplicate data. Fully redundant data collection ensures against data loss.
• Cross-domain tracking. Webtrends patent-pending first-party cookie lets you track visitors across domains without surrendering your SSL certificate.
• No Data sampling. All customer data is captured and analysed. No sampling.
• Flexible data collection. Data collection API lets you collect usage information on virtually any site or application, online or offline.

Data Analysis

• Compare mode. Correlate metrics or other data no matter where you are or what you are viewing.
• Analytics Data Capture. Database tool that provides direct, secure access to millions of rows of website data.
• Date Compare. Date range you are viewing and, in compare mode, the date range of comparison data.
• 5-Point Scenario Analysis. Detailed view of where - and why - visitors drop out before converting.
• Scalability. Independent data analysis provides extra server capacity for data analysis.
• Report Metrics Compare. Metrics for reports in sortable columns.
• Calculated Measures. Drag and drop customer results and other data into reports. New ratios are automatically calculated.
• RSS Overlay. Correlate external data from any public RSS source with your web analytics data.
• Webtrends Social Measurement. Integrate social sentiment data into analytics reports using the RSS overlay feature.
• Measures. Create unlimited custom and calculated metrics, and perform unlimited correlations.
• Lookup Tables. Import your own data to be used as report dimension values and hierarchies.
• Custom report configuration. The most powerful and flexible custom report configuration.

Data In/Out, Standards Support

• Analytics API: Data collection. Send data from mobile applications and devices and other sources to Webtrends hosted collection service for processing and analysis.
• Analytics API: Data Extraction. Simple yet powerful tool for integrating Webtrends data with Excel or your own analytics reporting applications.
• Webtrends Connect. Six standards-based methods in one centralised location.
• REST URLs. Integrate data directly into Excel or your custom dashboards, widgets and other analytics applications using Representational State Transfer (REST) URLs.
• REST URL Generator. Build Rest URLs for Excel 2007 and your own applications.
• Insight interface. Works with every major modern browser. Uses HTML, CSS, and JavaScript. No Flash required.
• Scheduled Exports. Schedule the one-time or repeated export and delivery of reports.
• ODBC. Retrieve your data using industry-standard ODBC calls.
• SOAP-based web services. Export/import data using powerful SOAP-based web services.

Data Rendering, Reporting

• Account dashboard. Unprecedented visualisation of key data across all of profiles at once. Immediate determination of outliers with simple visual hints. Easy to filter profile list based on your needs and workflow.
• Profile dashboard. Simple, holistic view of an individual profile, with multiple embedded views.
• Trend View. Powerful new trending data is exposed, providing you with a time-based visualisation of key data. Hovering provides detailed information of the metric for the specific date.
• Table View. Data in easily formatted columns.
• Drill-down reporting. Delve into data as much as 20 levels.
• Scenario analysis. Visual conversion funnels show how visitors move through a site and drop-off points.
• Story View. Key metrics translated into a narrative with non-technical language.
• Weekend overlay. Shows how trends for key metrics align by days of the week.
• SmartView. Performance overlays let you review standard metrics for pages and specific content.
• Rolling Data Range. Always gives you a default starting point to analyse site results.
• Referenceable URLs. Distinct URLs are provided for every report or view to simplify sharing and updates.
• Web 2.0 reports. Preconfigured reports for RIAs, online video, RSS feeds, consumer-generated media.
• Dashboards. Customised to provide updates on your most important metrics and performance goals.
• Integrated bar charts. Include bar charts in reports.
• Bounce rate for profile. Shows percentage of visits that only view one page.
• Report in 9 languages. Report on your data in 9 different languages. (ON-DEMAND only, not INSIGHT)

Ease of Use

• Tag Builder. Interface lets you quickly create standard and advanced tags tailored to your web site and business needs.
• Streamlined administration. Customised access rights for individual users or categories of accounts.
• Report Meta Search. Search for a specific metric or dimension across all of the reports in a profile.
• Pivot. Move across reports or profiles in navigation.
• Hover stats. See exact metrics for an individual day in Trend View and RSS Overlay.
• Copy and paste from data tables. Formatted to easily add all data in all tables to applications.
• Live Excel dashboards in 3 steps. Find report, copy REST URL, paste into Excel.
• Share in account dashboard. Click Share to export your account dashboard to a CSV file you can open in Excel.
• Breadcrumb navigation. Keep track of which profile or report you are viewing, move easily between profiles and reports.
• Feedback. Get Satisfaction feedback tool built into the interface.
• Simple CSV export. Quickly export data into Excel or other applications and email to colleagues or do detailed analysis in your own BI tool.
• Quick stats for key metrics. Your most important numbers in one list.
• Report filtering. Type the name of a measure or dimension into the auto-complete filter to find the report.